A 20 year history of industry firsts and innovation

Reflex Nutrition Timeline

Reflex Nutrition Timeline

Delivering You Unrivalled Supplements

Reflex Nutrition is close to being officially 20 years old. In this time we firmly believe we’ve brought more innovation and firsts to the industry than just about any other supplement company in the world. We’d love to tell you about how we have become one the most trusted and reputable companies in the industry today which delivers an unrivalled range of supplements, a company which stands by its strapline “Tomorrows Nutrition Today”.
Perhaps more importantly, it’s the advances we’ve brought in those 20 years to the market which can directly benefit you and many, many others who take supplements.

First, The Start, 1996

In 1996 James Phillips came up with the idea of developing, designing, manufacturing and building a supplement company that would immediately deliver on a promise of “Tomorrows Nutrition Today”. During the hot summer of 1996 the first Reflex Nutrition factory was built in Hove with purpose built facilities using the finest powder blending machinery from world renowned blending specialists Winkworth Machinery. The first two products were based around pure hydrolysed whey protein isolate, both of which are still available today and still leading the way.

First sales, 1997, Reflex Nutrition officially sells its first products which were also world firsts.

Reflex Nutrition Ltd sold its first products early in 1997, they were “Advantage” and “Whey Peptide”. Sports nutrition was in its infancy at this stage and all Reflex Nutrition products were sold through traditional retail stores, the first being Workout World in Brighton. Both of these products were the first products in the world to use hydrolysed whey protein isolate as the sole source of protein.

First supplement company in Europe to manufacture a pure CFM Whey Protein Isolate aka Micro Whey

In 1998 Reflex Nutrition launched a new breed of whey protein supplement. Whey protein had really only hit the scene of few years earlier but Reflex Nutrition broke new ground by introducing CFM Whey Protein Isolate. CFM stands for Cross Flow Micro filtration, it was a new production process using advanced ceramic filters to remove virtually all fat and lactose. Reflex Nutrition’s new product was aptly named “Micro Whey”, a product delivering 86% protein, and yes that product still lives on today as one of Reflex Nutrition’s most successful and longest standing products.

First Supplement Company to become ISO9001 registered for quality control

In January of 2000 Reflex Nutrition was awarded ISO9001 accreditation for quality control. With the sole aim of building on our guarantee of quality attaining ISO registration was a vital step to ensure our customers receive nothing but the best in terms of product quality and customer service.

First European and longest standing supplier of the world’s purest Creatine – Creapure®

Reflex Nutrition is a company synonymous with quality and it was therefore a logical and straightforward decision to partner with the world’s most reputable Creatine manufacture in Germany. It’s a long standing relationship and since 1998 we have always supplied Creapure creatine because it is factually the world’s purest, safest and most proven form of creatine.

First European company to introduce the 5lb Whey, aka Instant Whey in black with holographic labels – 2001/2002

In 2001 Reflex Nutrition was the first company in Europe to manufacture a 5lb tub of whey protein in the familiar tub with screw on lid. The first consignment of containers were bought in the USA and shipped to Europe, fortunately we partnered with a well know European plastic company to make them in Europe in both 2lb and 5lb sizes. This coincided with another first, black tubs and holographic labels. This was a very different look at the time when nearly all competitors were in white tubs with normal labels.

 

advantageIntroduced in 1997

micro_wheyIntroduced in 1998

creapure_creatineIntroduced in 1998

5lbwheyIntroduced in 2001

First European company to produce a standalone non-denatured Micellar Casein product

Many companies in 2002 were selling calcium caseinate products, not good enough for Reflex Nutrition and our customers. We wanted something very special. As a result we sourced pure native milk protein from New Zealand which contains 80% Micellar Casein derived from fresh skimmed milk, grass fed, filtered at low temperature and brought to the market slow release protein for the first time. That was 15 years ago and today many companies are still playing catch up!
First company in the world to introduce stable LactoSpore® pro-biotics and DigeZyme® enyzmes into protein powders.
In 2002 Reflex Nutrition was the first supplement company in the world to use both Lactospore® probiotics and Digezyme® enzymes throughout the Reflex® range. Both have been extensively tested with regard to their individual roles in digestion. Today numerous companies have taken our lead and you will often find the two ingredients used together in many protein powders.

First company to adopt wide spread use of patented BioPerine bioavailability enhancer

In 2003 Reflex Nutrition discovered the patented bioavailability enhancer called BioPerine from our friends at Sabinsa. We quickly adopted its use in our now world renowned multivitamin Nexgen, but also tried it in protein powders that contained vitamins, for example One Stop® which is an all in one bodybuilding supplement which contains an extensive list of vitamins and minerals.

First supplement company in the world to use both lower glycemic index barley and oats in weight gain and meal replacements

Reflex Nutrition is always looking for ways to improve products both in terms of performance and health. This was why it was such a simple yet innovative step back in 2003 to use finely ground organic oats and barley as the main source of carbohydrates in our famous weight gainer Instant Mass Pro. Today we still adopt the same philosophy and are happy to have pioneered the use of these two exceptionally healthy ingredients which not only provide slower releasing energy when compared to dextrose or sugar, but also provide dietary fibre in the form of beta glucan.

DSCN1158First company in the world to produce a time release protein blend and be 100% transparent and disclose the ratios of protein

In 2007 we formulated a truly ground breaking time release protein powder which contained 33% Whey Protein, 33% Micellar Casein and 33% Egg White Protein. For the avoidance of doubt, this meant that for every 100 grams of protein you would get 33 grams of whey protein, 33 grams of micellar casein and 33 grams of egg white protein. It was called Peptide Fusion and is now replaced by 3D Protein®, another time release protein blend with 45% Native Whey Protein, 45% Micellar Casein and 10% Egg Protein, this product also happens to be completely unique in that it is the only protein blend which contains native whey as a main ingredient.

First company in Europe to build factory to make Whey Isolate RTDs

In 2007 we built a state of the art factory in Hove to produce Whey Isolate/Protein water RTD’s (ready to drinks). It was a highly innovative step and involved the installation of a fully operational pasteurising facility designed specifically to cater for whey protein’s fragile properties. The product that resulted was called Whey Refresh and it is still in production today, nearly 10 years later.

First supplement company in the world to use 100% Deep Green Energy to make supplements

Reflex Nutrition was the first, and as far as we know, still the only supplement company to exclusively use 100% Deep Green in energy to make all of our products. This includes all of the power to heat and cool and factories too. It is part of our commitment and responsibility to the environment.

First Sports Nutrition Company in the world to build a factory that manufactures protein powders, vitamins, RTDs and protein bars.

First supplement company to carry out in house testing or protein powders to prove label claims

In 2010 we started something that had certainly never been seen before in the industry. Knowing that some companies never got to within 10-20% of label claims for protein, we decided at Reflex Nutrition to prove our position beyond doubt and bought the necessary lab equipment to carry out in house protein testing. We adopted a very strict ISO testing procedure, results of which have never deviated beyond 0.5% when compared to 3rd party lab testing. As a result we have 100% faith in our claims for our range of market leading protein powders.

First supplement company to offer an unconditional 100% Money Back Guarantee

Reflex Nutrition has always been 100% confident in its range of products, so much so that back in 2006 Reflex Nutrition introduced a 100% money back guarantee that allowed our valued customers to buy any Reflex supplement completely risk free. If for any reason, you are not completely happy with the product, you can return it for a full refund. That same commitment to our customers exists today with the very same guarantee.

First supplement company in Europe to build a bespoke factory from the ground up for the manufacture of protein powders, multivitamins, herbs, meal replacements, RTDs and protein bars using 100% Green Energy

In 2012 the Reflex Science Park was built, quite literally a state of the art facility incorporating the very latest technologically advanced machinery to guarantee future production of all Reflex Nutrition products. The whole site takes full advantage of green technology, having a significant 50kw solar panel array, 100% Deep Green energy supply and the latest super-efficient heating and cooling systems it is probably the most environmentally friendly supplement factory in the world today. More recently that innovation took another step in right direction with the build of very unique and secretive protein bar factory. Using very clever knowhow and the latest food technology, Reflex Nutrition was one of the first European brands to make their own bars, and those bars are very special indeed that are only possible due to our closely guarded manufacturing process systems.

First EU base supplement company to introduce a ready to drink protein coffee

Other innovations

There are many more innovations and first that Reflex Nutrition have introduced to the supplement world during the last 20 years, too many to list, but here are just a few more to give you an idea of why we are so well known for delivering on that promise of “Tomorrows Nutrition Today.”
Delta tocotrineols, AstaReal astaxanthin, Citrulline Malate
MSM, Glucosamine sulphate, Bulgarian Tribulus, Trimethyl Glycine/Betaine anhydrous
L-glutamine, Taurine, Creatine Pyruvate, Vitamin K2-MK7, Chelated Minerals, Krill Oil
35% IgG Freeze Dried Colostrum, Cordyceps CS-4

The Future 2017 and beyond

Consumers enjoying the benefits that our innovative formulations provide, especially when compared to our competition, will continue to enjoy and reap the benefits Reflex Nutrition will bring to the supplement market place in the coming years as we strive to demonstrate that we are on your side.

James Phillips

Founder of Reflex Nutrition in 1996. James Phillips has arguably more first-hand knowledge with regard to the manufacture and design of whey protein and sports nutrition products than anyone in the industry today. There is little this man does not know about supplements during his 20 years in the business.

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