Do you take a Multivitamin?

Nexgen Pro multivimatins capsules

Millions of people do take them but the real question lies behind why you should take one. It’s far more relevant, especially once you understand what can be easily obtained from a healthy diet and what cannot.

In this blog I’m going to briefly explain the black and white facts as they stand, I’ll make it as simple as possible. I’m here to help and provide hopefully interesting, but brief back drop which should help you to understand why you might want to take a multivitamin.

What I’m going to do is tell you which vitamins and minerals are the most important (to numerous scientists and Reflex Nutrition) and which should be in your multivitamin, I won’t focus on those that have little effect. I’d also like to state that this applies to both active and non active people.

Lets start at the top because most people who do not take a multivitamin that have a healthy diet often wrongly assume that their diet will provide them with optimal levels of vitamins and minerals. 70 years ago that might have been the case but in today’s world the story is very different. The reason for this is a simple fact that the current intense farming techniques now employed in the U.K and around the world have resulted in the mainstay of vegetables, fruits, meat and dairy containing less vitamins and minerals than they did 30 or 40 years ago. This is not a theory. In 1927, Dr RA McCance started a study of the nutrient content of common foods in London at King’s College. Dr McCance started by publishing the results in 1940. The analyses have been repeated at regular intervals spanning decades, which paints quite a bleak picture with regard how the food we eat has changed. The table below quite clearly shows the reductions in the average mineral content of all foods, between 1940 and 2002.

Historical essential mineral depletion – changes in 5 categories of food products.

  • 1940 to 1991
  • 1940 to 1991
  • 1940 to 2002
  • 1940 to 2002
  • 1940 to 2002
  • Vegetables
  • Fruit
  • Meat
  • Cheeses
  • Dairy
  • Weighted AVG
  • (n = 28)
  • (n = 17)
  • (n = 14)
  • (n = 9)
  • (n = 4)
  • (n = 72)
  • Sodium
  • –49%
  • –29%
  • –24%
  • –9%
  • –47%
  • –34%
  • Potassium
  • –16%
  • –19%
  • –9%
  • –19%
  • –7%
  • –15%
  • Phosphorous
  • +9%
  • +2%
  • –21%
  • –8%
  • +34%
  • +1%
  • Magnesium
  • –24%
  • –16%
  • –15%
  • –26%
  • –1%
  • –19%
  • Calcium
  • –46%
  • –16%
  • –29%
  • –15%
  • +4%
  • –29%
  • Iron
  • –27%
  • –24%
  • –50%
  • –53%
  • –83%
  • –37%
  • Copper
  • –76%
  • –20%
  • –55%
  • –91%
  • –97%
  • –62%


Sample number used in this study.
Note: Vegetables and fruit are compared on a different time scale (1940 to 1991) to meat, chesses and dairy (1940 to 2002) but trends are consistent between them.

These represent the average changes in 72 food products. The results are stark and speak for themselves. There has been a 19% loss in Magnesium, a 29% loss in Calcium, a 37% loss in Iron and a really alarming 62% loss in Copper.

It is an issue that will continue to escalate and unfortunately for population at large it means you only have a few options to guarantee optimal intake of vitamins and especially minerals. Many will turn to a multivitamin from their local supermarket costing £5 or so, some will insist on eating organic foods and others will eat organic plus a well formulated multivitamin. Those choosing the first option will derive very little benefit from the cheap multivitamin from the supermarket because the mineral contents are typically very low and the types of minerals are the cheapest and least bioavailable.

When we look at all of the data and available to us, positive evidence, etc, with regard to vitamins and minerals it’s possible to think about which minerals and vitamins are most important.

Ultimately at Reflex Nutrition, formulating a multivitamin that completely defies the conventional format.
The vitamins and minerals of most interest today to scientists, and our R&D department at Reflex Nutrition, are the following;

  • Magnesium
  • Vitamin D
  • Vitamin K2 MK-7
  • Zinc
  • Vitamin E ¥
  • Copper
  • Boron
  • Vitamin A
  • Selenium

¥We use Tocotrienols not Tocopherols
This is the start, as I mentioned earlier, I’d list the most important first. I’ve written various articles which include a more detailed look at Magnesium, Vitamin D, Vitamin K2 MK-7 and why we use Albion Minerals. There is one thing in common in all with them, or more to the point the forms that we use. They are not conventional; they are the best forms we have been able to source in the world. They are the most bioavailable and researched forms. These and only these are used in our Nexgen® Multivitamins.

To benefit from 40% discount on either of the Nexgen® Multivitamin or Nexgen® Pro Multivitamin please use JUST40WEB in the discount code section of the Cart or Checkout (only available at from 1st May to 4th May 2015).

So where do we go from here? For me personally I follow a methodical approach. I eat organic fruit, vegetables, meat, fish and take Nexgen PRO daily to ensure my body receives optimal intake of vitamins, minerals and antioxidants. Based simply on current research, I’d suggest that you might also want to consider a similar approach.


James Phillips

Founder of Reflex Nutrition in 1996. James Phillips has arguably more first-hand knowledge with regard to the manufacture and design of whey protein and sports nutrition products than anyone in the industry today. There is little this man does not know about supplements during his 20 years in the business.

2 thoughts on “Do you take a Multivitamin?

  1. Robert Evans says:

    Big fan of your products and have been for years…..

    Just a general interest question, why does the Nexgen Pro leave out the iron, as apposed to the normal Nexgen of 6mg?

    Best regards


    • Fred Cardoso says:

      The reason there is no Iron in Nexgen PRO is because many professional athletes prefer to have complete control over their iron intake, as a result the PRO version is iron free.

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