Making the World’s Best Protein Bars – The Key Ingredients – Part 2 of 3

Milk from cows to produce our Protein bars

In part one I announced our plans to make one of the best protein bars on the planet and subsequently the great news about us building our own factory specifically for this purpose.

In this blog I’m going to tell you what the main ingredients are in our new R-Bar but before I do that I just want to talk a little about the Reflex philosophy with regard to choosing ingredients and suppliers. We’ve developed a very powerful reputation during nearly 20 years of manufacturing everything from world class whey protein products to the introduction of Creapure® to the U.K and other countries around the world and many more industry firsts and innovations. There is one word that unites every ingredient we use, QUALITY. To me it’s the most important aspect of everything we do here at Reflex Nutrition.

As I mentioned in part one developing a protein bar has many pitfalls, to counter them the only real solution is to build your own factory so that you can choose simply the finest, highest quality ingredients available. Let’s start with the prototype ingredient listing for our Chocolate Brownie variant;

EU sourced milk protein (free from rBGH), soluble gluco fibre, almonds, EU sourced vegetable glycerine, cocoa butter, cocoa solids, purified water, natural flavourings, sea salt, stevia.

Each bar weighs 60 grams and delivers 20 grams of protein.

The main ingredients

EU Sourced Milk Protein, Grass Fed, free from rBGH (bovine growth hormone)

This exceptional and super high quality protein source is the backbone of the new R-Bar providing a very rich source of BCAA’s and glutamine. It is manufactured in the EU and the milk has come from cattle that are absolutely free from rBGH. This is one thing that separates us from other bars, especially those from the USA where rBGH is widely used and accepted. Given the choice which would you rather have, a product guaranteed NOT to have it, or ones that might? Furthermore, you won’t see any soy protein in this bar or indeed ANY product that we manufacture.

Use of Soluble Gluco Fibre and avoidance of IMO (isomalto-oligosaccharide) and GMO Corn Fibre

Instead of swamping our protein bar with invert syrups, IMO syrups, dextrose and glucose syrups we wanted something that would tick our wish list. We want what most of our consumers want, a healthier alternative to the likes of ingredients such as IMO syrup. Although classed as a pre-biotic a scientific study conducted for safety and approval for the use of IMO syrup in the EU showed that it raises blood sugar levels almost as fast as glucose! As a result the use of IMO syrup in the EU in food products, must by law, must carry a health warning saying “not suitable for diabetics”.

You can read more about on Advisory Committee on Novel Foods and Processes (ACNFP) site.

The alternative for Reflex is an award winning ingredient that is called, ‘gluco fibre’. We have been working with the ingredient for considerable period of time. Our lab team have tested it extensively and thoroughly reviewed all research data available with regard to that wish list! That wish list is below.

  • Must come from a reputable European company and be manufactured within the EU
  • Scientific data to support pre-biotic effect
  • Must be non GMO
  • Double blind scientific data to show minimal effect on blood sugar
  • Must be EU approved with no adverse warnings.

Soluble Gluco fibre ticks all the boxes so don’t be surprised to start seeing it numerous protein bars in the near future. Look out for other bars using similar sources of fibres like “soluble corn fibre”, it’s a good alternative to IMO, but will almost certainly be GMO (genetically modified). I’d urge to read more about Non GMO Project.

Almond and Peanut Butters

We are using almond butter in 5 of the 6 flavours we are launching with. It is currently one of the most expensive nut butters on the market. All of our nut butters are custom made specifically for us at Reflex Nutrition. Only the finest whole nuts with theirs skins are selected, carefully roasted and then ground into nutritionally rich nut butters just for the R-Bar. Nothing else is added, no sodium, no preservatives, no palm oil, no added sugar or flavours. They are a great source of poly and mono unsaturated fats, fibre, magnesium and naturally occurring vitamin E. They give the R-Bars substance and add to the mouth-watering flavours.

EU Sourced Vegetable Glycerine

The vast majority of glycerine in the EU is made from rapeseed, which is exactly where ours is sourced from. Technically speaking, it is a sugar alcohol and it is only used in small quantities (10% of the bar). The benefits of glycerine are that it helps the body to remain hydrated and importantly, is naturally occurring in the body as part of gluconeogenesis and obviously safe for human consumption. It has a low glycemic index and when consumed leads to a slow increase in blood sugar.

Some bars will use a number of different sugar alcohols in addition like erythritol, xylitol, maltitol or sorbitol. This is NOT the case with the R-Bar.

Flavourings and sweeteners that make the R-Bar simply irresistible

We want our bars to be as clean and healthy as possible, at the same time we want you to really look forward to eating them and that’s only possible if they taste amazing. Forget anything that you’ve tried from us or our competition. These bars are game changing. The simple fact is that we have achieved this using nothing but natural flavours, real cocoa butter, and the natural sweetener Stevia.

R-Bar is free from the following ingredients;

  • GMO ingredients
  • Corn syrup/solids
  • Glucose syrup
  • Invert syrup
  • Preservatives
  • Artificial flavours
  • Artificial colours
  • Artificial sweeteners
  • Soy protein
  • Any whey or milk proteins not proven to be free from rBGH

I’d like to talk about our pledge to not only deliver you the very best protein bar, but to also ensure that we do it in as responsible a manner as possible. We have purposely avoided the use of palm oil because of its environmental impact.   Its’ manufacture has been responsible for significant deforestation and subsequent damage to natural habitats affecting a range of flora and fauna in areas that are the natural habitat of the Orangutan. To highlight the issue, we’ve adopted 10 Orangutans from The Borneo Orangutan Survival Foundation trust and adding further support as we move forward. We are joining the ranks of others who have undertaken positive action on this front and hope that you will join us.

That concludes this article and in Part 3 we’ll be looking at the finished product, the cost and how you can win one of our very special introductory presentation boxes that contains one of each of the 6 mouth-watering flavours.

Purchase these products!

James Phillips

Founder of Reflex Nutrition in 1996. James Phillips has arguably more first-hand knowledge with regard to the manufacture and design of whey protein and sports nutrition products than anyone in the industry today. There is little this man does not know about supplements during his 20 years in the business.

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