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Protein Coffee has erupted onto the health and food industry scene in a very short period of time winning the hearts of both consumers and the industry alike. Protein Coffee itself is a simple product and we have been asked why it has taken so long for such a simple concept to make its way to the market.
First and foremost it is something that Reflex Nutrition have wanted to bring to the market place for the best part of ten years, as many will know we are still one of the only companies in the world that makes RTD (ready to drink) Whey Isolate drinks (Whey Refresh®). Our existing factory cannot make milk shake type RTD’s, our set up is designed for citrus type (water based) beverages and the two different drinks require very different processing techniques. So to make Protein Coffee we needed to find a partner, which has taken years. There are numerous contract packers making many variations of ready to drink protein shakes, but none could offer the quality feel and look that we desired until very recently.
A small European dairy approached us with a very good ready to drink protein drink. A company which we had never heard of, but interestingly also made espresso and cappuccino drinks for the Italian and German market. At that very moment we asked if they had ever tried mixing the two to make a “protein coffee”. The answer was no, but they were keen for Reflex Nutrition to commit financially to develop a protein coffee. Over a lengthy period Reflex Nutrition and our new found friends developed numerous variants to explore flavour and shelf life.
Since this would be a first for our industry we wanted ensure that this “first” would set the benchmark for others to follow. That meant a lengthy list of “must haves” from our end, best EU milk from pasture fed cows, best milk protein from pasture fed cows, best Arabica coffee beans, no artificial coffee flavourings, no soy, no added sugars or fats and finally packaged beautifully in a can with a barista style design. The finished product speaks for itself, an amazing coffee drink made with real Arabica coffee beans with a hit of protein, no added sugar and containing virtually no fat, it has to be one the healthiest coffee drinks on the planet. In fact Reflex Nutrition’s Protein Coffee has already been nominated “Best New Dairy Drink 2016” and “Best New Functional Dairy Drink 2016” in the 2016 Food and Beverage Industry Awards. This type of recognition does not come by chance.