The Ultimate Meal Replacement – What to expect in the near future

The ultimate Reflex Nutrition meal replacement

At Reflex, we have seen first hand market trends change quite dramatically over time and the subsequent demand for certain products to perform complete u-turns.  Some fifteen years ago the market for Meal Replacement Products (MRP’s) dominated.

We have a MRP available at the moment (Diet MRP) which has to meet a very strict nutritional profile in order that it is legally classified as VAT exempt.  Similarly, other products exist in the market that proclaim great things but in our opinion haven’t progressed beyond what was on offer fifteen years ago.  Herein lies our challenge; to produce a product that draws on ALL of the advances in nutritional understanding, that is based on optimising the quality through choice of the very best ingredients from leading global suppliers and to challenge what people think of MRP’s.

In order that a product be called a meal replacement, it really does need to hit exceptionally high standards.  I’m sure all of you reading this blog are very discerning in terms of what you eat and what you don’t eat.  Herein lies both the paradox and the challenge.  At Reflex, we produce food supplements, but the very product category we are talking about  here (meal replacements) must achieve something all together different if people such as you are prepared to use the product as a genuine meal replacement.  Respectful of this, I want to produce something that challenges your expectations of what is possible, that leaves you thinking “if only I could cover these bases in the lunch I’m about to eat”.

That’s our challenge and given what we’ve got up our sleeves, we’re confident that you’re going to be totally surprised.  Think of the future of nutritional solutions and think about having that incorporated into a sachet.  We’d love to hear about what you think a meal replacement of the future should contain so would welcome your feedback.

Rest assured, we will be very interested in your thoughts but be totally sure that what we have planned currently does represent the future.

Stay tuned!

James Phillips

Founder of Reflex Nutrition in 1996. James Phillips has arguably more first-hand knowledge with regard to the manufacture and design of whey protein and sports nutrition products than anyone in the industry today. There is little this man does not know about supplements during his 20 years in the business.

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